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If you use social media platforms like Instagram, Facebook, and TikTok, you might have a website like Linktree, right? I mean, why not! They organize your links in one neat place, and it’s free. What if I told you you were shortchanging your website, if you run one, that is. Using sites like Linktree and Campfire can be skipped if you have your own website, and I’m going to tell you exactly how!
Why Should I Ditch My Link Site?
First and foremost, you are handing over your site views. When someone clicks that link in your bio, where are they going? A site you don’t own, that’s where! By sending people to that link in your bio, you are hoping to gain a few views. You want them to go from the post they found, to your bio, then from your bio to one of your links. That’s too many steps, you know? Cut out the middleman and make a link page on your website that you own and pay for. Creating your link tree will enable your website to be the landing page when someone clicks that link in your bio, gaining you those precious web views and gaining exposure for your popups that you have worked so hard on.
By creating your link page, you have the chance to further reinforce your branding through fonts and colors of your choosing.
Ok, You Have My Attention. How Do I Do This?
Before I walk you through what I’ve done, I’ll let you know that I’m working on a WordPress website. These steps can be done on whatever you are running your website on as long as you can create a “page” such as Shopify. You may need to tweak it to suit your website needs, however.
Step one to Ditching your site like LinkTree
On your website, create a new page. When I made my page, I called it a “link-list.” I wanted something clear cut and figured calling it a “link tree” might get me a special letter from LinkTree, haha. Now, I wanted to add my branding to my list. I went into my settings for the page and hid my title. I knew I wanted to create an image with my page title instead of using the page title to reinforce my brand fonts. I made my page title graphic over in Canva, but you can use whatever graphics program you are most comfortable with.
When you insert your title image into your new page, make sure you center the image. Doing this will make the page look uniform on mobile, which is the format where most people will likely be viewing this particular page. This will also help you simulate a structure like Linktree.
Step Two to a New Link Page
Next, I made my list of links. I used the “headers” for the link titles so they would be big and bold. I gave them the same labels I would have if I were using a link site such as Linktree or Campfire. These should also have a centered alignment to flow with your title image. I liked this setup because I can add additional links as I need. For example, I had a product video gain a lot of traction on TikTok. Instead of creating more work for potential customers, I made a shortcut link to that popular product.
Step Three is Optional but I Wouldn’t Skip It
This next step is something I did to add a bit more of my branding. I added separators between my links in the form of raccoons. This is easy to replicate when you have an image you would like to use. Insert an image and center align it and then resize to suit your needs.
One Final Detail
The last step you need to complete is creating your URL slug. When creating this, this short, sweet, and to the point. Think about what it would look like in your Instagram bio, for instance. I went with thetealbandit.com/links. This lets the clicker know what to expect when clicking that link. If you are unable to create a custom URL for whatever reason, you may be able to use a 3rd party app such as Prettylinks.
I hope this helped you as it did me. Creating an onsite link list was something I hadn’t thought of until recently! By moving my link list to my website, I have seen an increase in page views, an increase in subscribers to my newsletter, and a decrease in my bounce rate. Good luck with creating your new page!
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